When a new product comes out a lot of people will immediately tell you how its not necessary because it can hypothetically be done some other laborious way.
The question is whether it will make something you already do slightly better. The harder products are things that try to create a new behaviour. This might seem like the kind of incremental ism decried by Peter Thiel but I don’t think it is because small changes will eventually lead to completely new behavior.
I’ve heard anecdotes of investors passing on twitter because it was just the title of a blog, waze because we already had GPS navigation and bafflement expressed at the success of instagram when we already have photo apps.
Thiel says a new product should be 10 times better. But I think a product can be just 10% better if it’s a free app that hooks into existing behaviour and costs nothing.